WINDEX

Art Direction
Strategy

Gunk and grime shouldn't keep you from seeing the view you want to see. Windex will vouch for this. Whether it be a picture-Esque skyline, your dazzling smile, or an impending apocalypse, you should be able to take it all in through a crystal-clear lens.

Windex isn't just a glass cleaner, it's a better way to see the world through glass.   

Beauty and the grease.

You're supposed to look through a mirror, not at it. Windex lets you focus on the beauty on the other side of the mirror, not the grime on top.