ADVERTISING AT ILLINOIS

Art Direction
Copywriting
Brand Strategy
Editorial Design
Illustration

The advertising department at UIUC lacked cohesive messaging and branding. Together with a small team of fellow alum, we built a strategy and campaign off self-fulfillment that starts with a student's passion and ends with their success. 

Common themes of tactile graphics combined with work-in-progress-esque illustrations make our content feel tailored to students and their constantly developing ideas. 

Hand-drawn illustrations blended with the scrapbooking aesthetic well, which led to graphics for stickers, cookies, signage/handouts, and cool department merch that people would actually want to wear and use. 

Goodbye generic logo on a Gildan tee.